Mission & Values

Our mission is to mainstream cloth nappies by providing a quality product that is functional, sustainable and looks great.

 

Quality 

To ensure the product is truly reusable and sustainable, it must be functional. To ensure the success of mainstreaming cloth, users must have confidence in the product. Our product is built to last for the duration of your cloth nappy journey and on multiple children.

Sustainability 

We believe in taking steps towards a more sustainable future. It is estimated that a conventional disposable nappy can take anywhere from 150 - 500 years to decompose. That means, every single disposable nappy used since their inception is still in landfill, or even worse, our oceans. We are committed to the fight against waste by creating a reusable product that eliminates the need for single use products.

Awareness 

We want to bring awareness to the community about cloth nappies, to break down any barriers or stigmas about using cloth nappies. We aim to provide education on our products, how to use them and how to care for them, whilst simultaneously creating awareness of the benefits for our country.